Label Rouge: a French sign of superior quality

Label Rouge, or Red Label, is a prestigious mark in the French food industry, symbolising superior quality for various food products. Created to distinguish products that go above and beyond the norm, the Label Rouge guarantees exceptional taste, nutritional value and ethical production methods.

What is the Label Rouge logo?

The Label Rouge logo refers to products that, because of their production or manufacturing process, have a higher level of quality than similar products typically available. This quality includes all properties and characteristics that satisfy consumer needs.

5 key factors of Label Rouge quality

Unique production conditions
Significantly different from standard methods, ensuring better quality and sustainability.
Enhanced product image
Reflects premium production conditions and superior presentation.
Wide range of products
Label Rouge applies to a wide range of food products made in France.
Strict compliance and monitoring
Compliance with the Label Rouge standards is strictly monitored by an independent institution. The Institut national de l’origine et de la qualité (INAO) validates the requirements, which are approved by a French ministerial body. This ensures that the Label Rouge product meets strict specifications at all stages of production and development.
Maintaining high quality
Regular sensory analyses and organoleptic tests compare Label Rouge products with those currently on the market to ensure a high level of eating quality. In addition, a Label Rouge certified product can also benefit from a Protected Geographical Indication (PGI), further enhancing its distinguished status.

Label Rouge is more than just an "official" sign, it's a testament to premium quality, sustainability and gastronomic excellence.

For international buyers, it provides the assurance that they are purchasing products that meet the highest standards and the exacting demands of discerning global markets.